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You searched for: mediatype:movies AND collection:tobaccoarchives AND subject:"Brand Preference"
[movies]Pathfinder: Brand Portfolio Mapping in the new BAT
Promotional video about BAT's brand portfolio defining five categories of smokers.
Keywords: tobacco; cigarette; advertising; marketing; international trade; export; male; female; business activity; brand image; brand preference; smoker behavior; smoker; marketing research; mass media
Downloads: 113
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